Day: April 5, 2021

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Beyond Social Responsibility: Building Relationships with Customers During a Global Crisis

The COVID-19 pandemic raises the question about social responsibility: the obligation of the public sector and governments, as well as big corporations and the entire economic fabric. Beyond the legal and economic stakes, the society’s expectation on the private sector is pushing companies to involve themselves in establishing social responsibility practices based on their commitment …

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A Busy Season for Business: Why You Should Scale Up Your Marketing

The pandemic gave rise to an unexpected demand: plumbing services. When the United States, along with other nations around the world, restricted movement, calls for plumbers plummeted. People were afraid of welcoming strangers into their houses. They are concerned that, by being in the same space with an outsider, they are risking the lives of …

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