The insurance industry is quite competitive. And if you don’t prioritize online marketing, then your competition will beat you. So if you don’t have a website, now is the time to get one. Your site will act as your online business base from which you will launch marketing activities. It’s the address people will visit once they learn about your insurance brand and its products.
Here are the things you should focus on when it comes to insurance website design:
1. You need a beautiful website
While billionaires like Warren Buffet can get away with a plain site, the same cannot be said of the rest of us. If you are in the business of selling products to make money, you need a site that stands out. Studies show that 94% of the negative feedback people give about websites is all about the design. And that’s not all. Most people will judge your site within less than a second.
So no matter how you feel about your site, it’s not all about you. It’s about your customers and what they want to see. And what they want to see is a beautifully designed website that is attractive to look at and makes an excellent first impression. It’s only after you impress them that they will spend time looking through your business site to read about your insurance products, services, and information.
And when you create website pages, take the time to define them clearly. Include an about page, home page, a page about your products or services, a blog, your business logo, etc. Design these pages in a way that makes them easily visible and easy to access.
2. Your website should display contact information clearly
People look through websites to see what the business behind that site is offering. And if they have any questions, they want a quick response so that they can make a decision. But how can they do that if you don’t provide a means for them to communicate?
Research shows that 44% of website visitors will leave if no contact information is displayed. This information includes a phone number and email address. Many site visitors feel that if these details are missing, then they cannot trust the person or business. So you should ensure that you have included your contact information. Instead of an e-mail address, you can also include a contact form. Determine what works best for your insurance business.
3. Your website should be responsive
Your site visitors not only judge your site based on its appearance but also based on how responsive it is. For 47% of website visitors, two seconds are all they are willing to spend waiting for your site to load. You should, therefore, ensure every part of your site loads as fast as possible. And that includes images.
Also, your website should be responsive regardless of the device through which it is accessed. In the era of smartphones, some of your potential clients will search for your business online via mobile. If you want to impress them, your site must be mobile-friendly.
There is a method of designing an effective website. You need to create a beautiful website that provides all the required information. You can consider getting professional website development services if you have no idea where to start. Think of it as an investment that will increase revenue.