The storefront of your retail shop is the first impression that people get when they walk by. Chances are, if they don’t like what they see, then you won’t be getting any customers. But there are many simple ways to improve the look and feel of your business. All the little details matter when it comes to attracting potential customers, so here are some tips to make it more pleasing for passersby.
Keep it neat and tidy
Your storefront needs to be clean for customers to want to walk in. Some retail stores will actually hire people just to clean the front of their store during business hours. But you can do it yourself, too. This means that you need to keep things like trash cans and recycling containers off of your storefront when they aren’t being used because otherwise it just looks cluttered and unorganized.
Make it look good
There are several ways to spruce up the front of your retail business and make it more appealing. You can paint your storefront a bright color or add some signage to it like a flag, canopy, or neon light that displays the name of your store. You can even hire commercial and residential glass replacement companies to install clear glass that lets customers see inside your store. Just take care to avoid making it too bright or tacky, as that will only drive away potential customers.
Add a porch to your business
This may not be possible for all stores depending on the structure of your building and where you are located but if you have an outdoor area in front of your store then consider using this space to attract more attention from passersby. Add some outdoor seating where people can gather and enjoy a cold drink or snack. You could also install a water feature that will help ease the outside noise and just generally make it a more appealing place to hang out.
Get good signage
Make sure your storefront is easy to notice from far away with quality signage. This includes having things like door signs, business name signs, and lighted signage like neon open signs. When people can see your store from far away down the road or down the block, they are more likely to stop in and shop around.
Advertise your products
You need to make sure that people know what you sell once they walk into your store. Place big banners and flags on your storefront that advertise your latest deals on t-shirts, jeans, or whatever you are selling. You may also want to have the prices of certain items displayed so they are easy for potential customers to spot and know what good deals look like.
Organize an artistic window display
You can also use the front window to display objects that showcase what you sell. Put some mannequins in your storefront with a couple of outfits on them and add some signage or small banners to highlight which items are being displayed. You can even get creative here and make it a theme for a certain time of year, like putting up Christmas decorations in late November or displaying summer clothing when it is still cold out. You can also use this area to show off awards you have won, special events that are happening at your store, or anything else people might be interested in when they walk by.
Don’t forget the parking lot
You don’t want customers to have a hard time getting into your store or leaving because there isn’t room to park. That is why you should make sure that the parking lot in front of your retail shop is clear and spacious so people can easily access it where they want.
Make your storefront accessible for everyone
Your retail store is only as good as the people who frequent it so you need to consider all types of customers when designing your storefront. You want to make it easy for people to access and be able to navigate through so they can shop easily. You should also consider stocking your store with things that appeal to those with disabilities as well as those who are elderly or simply struggle to walk long distances.
If you want to keep people out of the harsh sun then consider installing an awning on your storefront. They are easy to install and will help people avoid sunburns while they shop around for other items.
Your storefront is the first impression your customer sees and it can make or break their decision to stop in for a visit. That means you need to take care when designing and decorating this space so that it appeals to all demographics, not just those who are young and fit. This article has given you some ideas on how to spruce up your store’s appearance with renovations like adding a porch, good signage, and an artistic window display. With these, you should see more customers walk in to do transactions with you.