For the most part, street food and fast food were created as a brief respite for a lot of office workers around the world. When you have a five to 15-minute break in a fast-paced environment, being able to chomp down on delicious food is known for being one of the most lucrative businesses around the world that don’t necessarily need a lot of capital; all you have to do is having your one truck, cooking equipment, ingredients, a business license (and other licenses to ensure that you’re legal) and you’re good to go.
The pandemic has left many industries crippled for the last few months. Although most industries are bouncing back on their feet, especially when most restrictions to the public are lifted, most of the food industry will need to start playing catch-up. But there is a silver lining to the pandemic: it’s also a good time to start upgrading and updating food systems.
But what does the future of the mobile food industry look like? What innovations will help the industry (and other industries) bounce back from a slump in the economy? Here’s what you’ll need to know.
Innovations in the Mobile Food Industry
- It’s not just food anymore — The mobile food industry doesn’t necessarily have to be about food. In fact, a lot of mobile trucks have been selling beverages, beer, and a variety of different products. For business districts and areas where most people are on-the-go, you might want to consider having a franchise based on selling caffeine-based beverages. If there’s one thing that office workers have in common is sharing some good banter with a coffee cup. Fortunately, there are some mobile coffee carts that you can use if you ever plan on going through with this venture.
- Going digital with marketing — Food trucks have been around for decades, but they have been doing well for themselves with digital marketing platforms like Instagram and Facebook. It’s easier to know who your target audience is and what they want from your business with such platforms. This can give most mobile businesses an edge over competitors.
- It’s more than just trucks — A part of being a mobile business means working with other businesses in the area. Several food trucks will usually work in tandem with bars, live music festivals, and carnivals. It’s a win-win situation for both parties, knowing that there’s a whole “ecosystem” for businesses.
- Speciality Drinks — Nothing makes customers feel more special than having speciality drinks on the menu. Not only will this make customers feel special, this is a great way of increasing the prices by at least a dollar or two, which can help with the revenue.
- Private Event Services — Is someone having a birthday party? Graduation? Wedding? Food trucks are well-equipped to handle almost any type of event. Not only are food trucks easy to set-up, but private events are known for giving a major boost in revenue.
There are practically near-endless innovations that the mobile food industry can use for their products. In the next coming years, there’s bound to be even more innovations that can help both the mobile food industry and the food industry cater to the masses. After all, everybody wants a bite of their favourite street food!