Everyone loves hanging out in coffee shops that even if there is an abundance of them, you would still find your niche and some loyal customers, especially if you manage your business well. So, besides being a cool place to hang out in, there are other things you should also look into to improve your service and make your business grow.
More Than Just A Good Cup Of Coffee
While many people are coffeeholic, most of them are looking for more than just a good cup of coffee. They need an aesthetic place that is cozy and has good customer service, and these are things that are not difficult to give to your customers. And if you want to know more of the other things you can do to make your coffee shop grow, check out these tips:
Observe and research.
Of course, managing a coffee shop is different now than how it was two years ago. Since the pandemic and all the other events that happened after it, everything is uncertain. So, your best bet for this new normal situation is observing and researching the latest trend.
There’s nothing that a good old observation and researching can’t give you. By doing these, you would create a new look for your menu and your interiors. You would also be given ideas on the playlist to give your coffee shop a better ambiance and overall atmosphere. It also wouldn’t hurt to look at your competitors and what they’re doing that works to know what you can incorporate into your business.
Staffing is the key.
Coffee shops are well-known as businesses that operate for longer than the usual business hours, so make sure that you’re never short-staffed, especially at the time of the day that there are more people. Taking time to do your staff’s schedule properly would assure that you provide good customer service while your employees are not stressed.
Lessen food waste.
If there’s anything that people hate these days is the trend in the hospitality industry of having too much food waste at the end of the day, especially as these could help feed people who can’t afford to buy food. Make sure you plan the food that you’re serving every day based on the demands so that you can avoid any food from being thrown out. Additionally, you could also offer a happy hour and sell your leftover food for a discounted price towards the end of the day. Lastly, it would help if you also considered donating this food instead of throwing them.
Market like you mean it.
There is no business that a good marketing campaign wasn’t able to help. Whether your coffee shop has been around for months or you’re new to the scene, investing in marketing would be the key to reaching more people and boosting your sales. Of course, go digital. It might cost a bit to do some digital marketing, but it should do the trick.
Your business is like your second home, and you should treat it as such. Make sure that you take care of it and make it a routine to check your facilities once a month. Some furnace cleaning and maintenance would also help a lot, especially in the colder time of the year, ensuring that your customers and staff would be comfortable. Double-check every corner and equipment so you can be sure everything is in order.
Connect with your customers.
Every loyal customer was once in your coffee shop casually, but you know that personalizing their experience made them appreciate your business more. So, take the time to do it with every customer as you’ll never know who among them would enjoy a good talk and for you to know their usual orders. Give them the kind of experience you want to receive when you were also just another coffee lover ordering coffee in a coffee shop. Once you already have a group of loyal customers, you could offer them your new product for free, give them a membership card, or host an event, and that should make them feel they are more than just another customer.
The Coffee Shop Experience
While managing a coffee shop can be fun and demanding, it’s a cool way to help people start their day, relax, de-stress, and finish their tasks. So, give them the coffee shop experience and more, and it will make your business grow more and help you make new connections.